How the Visit Thailand Year 1987 Revolutionized Global Tourism
Join our discussion hosted by Travel Impact Newswire
Friday, May 31, 2024
- Hawaii: 16.30
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Saturday, June 1, 2024:
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n 1987, Thailand marked the auspicious 60th (5th cycle of life) birth anniversary of His Majesty the late King Bhumibol Adulyadej (Rama IX) the Great with a momentous national celebration known as Visit Thailand Year, an event which revolutionized global tourism.
This year, marking His Majesty’s 96th (8th cycle) birth anniversary year is a good time to reflect on that extraordinary historical event.
The 1987 campaign was marketing genius at its best.
Its aftermath was management failure at its worst.
I covered the epic marketing extravaganza more closely than any other travel trade journalist and then wrote only two books about it.
In 2024, I am giving FREE commemorative lectures on VTY 1987 to help the young generation learn the lessons of history and promote an honest, reflective definition of “sustainability”.
The lectures cover:
(+) The full history of Visit Thailand Year 1987.
(+) How it was planned and executed.
(+) How it revolutionized Thai, Mekong, ASEAN, and the global Travel & Tourism industry.
(+) How Thailand failed to build on that success by creating a truly sustainable, well-managed industry.
(+) Why are the lessons of Visit Thailand Year 1987 more relevant than ever?
Click here to join this exciting lecture by reward-winning journalist Imtiaz Mubil from Impact Newswire in Thailand.
Be part of the discussion.
FREE Lectures on “How Visit Thailand Year 1987 Revolutionised Global Tourism”
